This could be a tough subject, or devastatingly simple: how does one define luxury?

You may be the person who loves the gold taps and chocolate (of the single-origin cocoa-bean) on the pillow. The one who loves the remote-switch that opens the floor-to-ceiling glass sliding doors that invites the savanna into your bedroom. You prefer a flat white to a cappuccino.

Maybe you prefer, being first one up at your four-tent camp, sitting and stoking the fire on which the water for your bodum coffee is coming to boil. The guest who enjoys a little hands-on engagement with the safari experience. You enjoy the option of walking trails, on which getting that magic shot sits alongside checking for the calcium in the dung as a highlight.

For some, a sense of place is key. They find comfort in the enveloping hug of a well-appointed tent in a riverine forest. Or high on a hill in the desert.

But then so do you. In fact you appreciate all of the above.

Nothing needs to be black and white. Whatever works for you; mosquito net versus aircon, chicken-liver paté served as an ice-cream, seared tuna or fire-roasted veggies, it’s your choice.

PS The safari itineraries we’ve crafted and loaded onto our site are examples of what we offer. With working knowledge of all of southern and east Africa, from Botswana to Uganda, Lesotho and Namibia, we can produce what you would like. Ask (almost anything) and we will try to oblige.